Job Posting

JOB TITLE: Marketing and Communications Manager

JOB STATUS:  Exempt, Full Time – 37.5 hours per week

DEPARTMENT:  Administration Department

SALARY:  $54,000



The Marketing and Communications Manager is responsible for library communication strategies as well as coordinating community-wide events and exhibits. Communications are focused on social media, press releases, and partnerships, internal and external stakeholders.


  • Oversee, develop, implement and evaluate the public relations and marketing strategy to promote the goals of the Library; manage the Library’s brand
  • Oversee graphic artist to create promotional materials that maintain consistency of brand
  • Supervise department employees
  • Establish measurements as they relate to the impact of promotional efforts
  • Maintain communication with local, state and national media outlets
  • Compose or contract articles for national publications that position the library as a model for best practices
  • Research and evaluate nationwide best practices in marketing, exhibits and events
  • Coordinate WPL’s social media presence
  • Maintain website content
  • Coordinate, plan and execute programs, including exhibits, performances and signature events
  • As a member of the Leadership Team, assist in the creation, promotion and evaluation of projects, services and programs
  • Establish and maintain appropriate contacts in local organizations and agencies to market and raise awareness of the Library and its resources, programs and services
  • Other duties as assigned


  • Ability to communicate and motivate others
  • Ability to build and inspire an effective staff by helping them to work towards a common goal of supporting the vision and mission of the Library
  • Ability to be resilient and respond appropriately in difficult situations
  • Ability to be open to change and be influential in communications of the change to the staff
  • Ability to identify, analyze and resolve problems, generate and evaluate alternative solutions and make recommendations
  • Ability to anticipate and meet the needs of internal and external customers of the Library
  • Ability to accept responsibility for mistakes and complies with established policies, processes and procedures
  • Ability to make well informed effective and timely decisions even when the solution results in unpleasant consequences. Perceives the impact and implications of the decisions
  • Ability to select and manage staff based upon library goals, budgetary considerations and staff needs
  • Familiarity with Microsoft Office and Google Drive
  • Ability to take timely action to address performance issues
  • Ability to foster an inclusive workplace where diversity is valued and differences are accepted to achieve the mission of the Library
  • Ability to manage and resolve conflict in a constructive manner
  • Ability to collaborate across departmental boundaries to build strategic relations to achieve common goals
  • Excellent communication, editing and proofreading abilities
  • Experience in planning and coordinating special events
  • Able to write Request For Procurement (RFP); skilled in managing work of contractors

Minimum Qualifications:

  • Bachelor’s degree and five to seven years work experience in Marketing, Public Relations or related field
  • Superior communication skills, including public speaking and writing, editing, and proofreading skills
  • Spanish skills a plus
  • Graphic design background a plus
  • Familiarity with Word Press and e-mail marketing software

Physical Demands:

Able to be on your feet and moving around for hours at a time

Working Conditions:

  • Work in an office setting
  • Work daytime, evening and weekend hours, as needed
  • Able to travel offsite to an event

If you are interested in this position, please send your resume to Debra D. Jordan, HR Manager debrajordan@waukeganpl.info.






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